NPD DisplaySearch Digital Signage Conference to Address Latest Industry Trends and Projections

Conference to Provide InfoComm Attendees Insights into the Use of Flat Panel Displays in Digital Signage

Santa Clara, California, April 26, 2012—While there is much debate over the size and potential of the digital signage market, industry insiders know that the most concrete way to quantify the market is to follow the display. NPD DisplaySearch will once again host its one-day Digital Signage Conference at InfoComm, providing in-depth insight into the projected growth and emerging trends of the digital signage industry.

The NPD DisplaySearch fifth annual Digital Signage Conference is taking place on June 12 in Las Vegas. Industry leaders in digital signage will address distribution channels, revenue opportunities, hot markets and new technologies throughout the entire supply chain. This one-day, industry insider digital signage event is aimed at developers, suppliers, integrators and customers of digital signage applications. It is the perfect opportunity for InfoComm 2012 attendees to gain valuable insight prior to the opening keynote address.

“Flat panel displays continue to be a major force in the digital signage industry, as new technologies come to market and existing technologies adapt to changing demands,” noted Chris Connery, Vice President of Large Format Commercial Displays for NPD DisplaySearch. “Conference-goers will learn about the market outlook for digital signage, hot areas of growth and consumer expectations from leading industry experts throughout the supply chain.”

“It’s virtually impossible for professionals in the AV, information communications and systems integration industries to ignore the impact of digital signage on our industry,” said Randal A. Lemke, Ph.D., Executive Director, InfoComm International. “We are pleased to offer a conference at InfoComm 2012 that examines the flat panel market and other emerging displays associated with digital signage. The NPD DisplaySearch Digital Signage Conference is a perfect complement to the integrated technologies that attendees can see on the InfoComm show floor.”

Several hot topics will be addressed during the 2012 NPD DisplaySearch Digital Signage Conference:

Who Comprises the Digital Signage Supply Chain?

Speakers from NPD DisplaySearch, Sharp, LG and Corning will discuss the state of the North America digital signage industry, as well as what opportunities may exist for the rest of the world. Value-Added Resellers (VARs) and integrators will learn which companies are making digital signage components, which companies are buying those components, who the biggest players are, and what constitutes a “commercial grade” display. End-market users will hear from the leading players that are focused on specific commercial needs and other markets around the globe.

More than the Display: Content Management, Distribution Channels and the Opportunity for Revenue

In the digital signage industry, the components that comprise the technology are critical to the direction in which the industry is moving. Leading industry players from Sony, NEC and Four Winds will share details about how hardware, software and services come together to generate one-time and ongoing revenue streams. From financing to content creation to content management to IT and AV support and installation, conference attendees will hear perspectives from companies that are focused on the entire value chain, not just the supply chain.

Comparing Go-To Market Strategies along the Supply Chain

As the digital signage industry is still very young, many players find themselves wondering where they fit in. VARs will learn who to partner with and who can help them bring it all together while end-market installers will gain insight into how major companies can best serve them. Conference presenters from Ingram Micro and Panasonic will help attendees understand where they fall in the mix, what types of technologies are available to them through which channels, and which markets are currently hot.

The Future of Digital Signage: Advanced and Emerging Display Technologies

New display technologies such as OLED, transparent displays, touch screens, and glasses-free 3D displays are debuting at trade shows and are even beginning to show up in consumer electronics, but are these technologies really ready for commercial adoption? NPD DisplaySearch will discuss the state of OLED, 3M will educate on current and future touch technologies, and Philips/Dimenco will introduce glasses-free 3D for public environments.